EMBLA FJELDSTED.

Creative portfolio.

About me.

I'm Embla Fjeldsted and I'm a 26 year old from Reykjavik, Iceland. I enjoy working in a creative environment and I am deeply passionate about marketing, branding and design.

In my career, I have tackled all kinds of projects within marketing and design that have enhanced and developed my skills. I am solution-oriented, organized and take initiative in my work.

Education.

2020 - 2022

Marketing & communication design

KØBENHAVNS ERHVERVSAKADEMI

2018 - 2019

Business administration

REYKJAVIK UNIVERSITY

2018 - 2019

High school diploma

COMMERCIAL COLLEGE OF ICELAND

experience.

2022 - present

Graphic designer

ØNSKESKYEN

2022 - present

Graphic design & marketing freelancer

DOMUS NOVA FASTEIGNASALA

2021 - 2022

Graphic designer

HAN KJØBENHAVN

01.

admission assignment.

The assignment was to create a marketing campaign for the Danish food company Grim, which specialises in selling and delivering fruit and vegetables that are considered ugly. With this assignment I was one of 40 accepted into the program out of 800 applicants.

EMBLA FJELDSTED

2023

creative Portfolio

The purpose of the campaign was expansion to other markets, and therefore would be communicated to that market and target group. Based on my research of the company and market research I decided to focus on Malmö, Sweden as it is close to Denmark. Sweden shares many qualities with Denmark, such as focus on sustainability and healthy lifestyle.

A part of the assignment was to create a basic landing page, an online article by the founder introducing the new market, a message for each fruit and vegetable order and design a prototype for a new juice box by GRIM.

I wanted to let the visual material speak for itself as I was designing the overall look and feel. Color palette is made up of earthy, natural tones that we find in fruits and vegetables. Elements are edited pictures of what the society sees as "ugly produce". The tone of voice grabs attention and is welcoming.

Colors.

used for the product and new concept

JUICE BOX.

02.

Coca cola.

The Coca Cola Challenge was a group assignment on my first semester at KEA. We as a group were supposed to research Coca Cola and find a compatible organisation or company to collaborate with, design a prototype develop a message and eventually market the product.

Role:

Design for products & marketing material.

EMBLA FJELDSTED

2023

creative Portfolio

We chose to collaborate with Turkish Airlines as they already share a lot of similarities with Coca Cola regarding brand DNA. Both companies are leaders in their business sectors, connecting people and creating memorable shared moments.

The buyers would be able to participate in a competition to win a free trip to a destiny of their choice with Turkish Airlines. In developing our campaign message we wanted to make something that is easy to understand and explains the campaign in one sentence.

We came up with the message: "Fly around the world in one sip". For the Coke can we wanted to make a design that applies to both companies. We chose 7 destinations that Turkish Airlines fly to and made a specific design for each destination.

For the design we took each city skyline silhouette and made it white and added the message "Enjoy a Coke in ...". It is similar to Coca Cola's name campaign, where the message was "Enjoy a Coke with ...".

LABELS.

AD CAMPAIGN.

03.

Naked.

The assignment was to develop a new concept for the Californian juice company Naked, including logo and packaging re-design, message development, prototyping and creating marketing materials. This was a group assignment.

Role:

Design for products & marketing material.

EMBLA FJELDSTED

2023

creative Portfolio

We researched the competition and design in the Nordics before coming up with our idea. We took notice that many juice brands use colors that users connect with. For example yellow for tropical juices and green for healthier juices.

The nordic design style is well known for being timeless and iconic that truly shows that less is more. Our goal was to make the product simple and visually appealing to consumers. The juice bottle should be designed to attract the customer and create curiosity in their mind.

Comforting colors, minimalistic typography, natural curves and organic shapes were the inspiration.

The elements we wanted to emphasise on were health, nature, sustainability, originality and design to eventually combine the Californian warmth and Nordic essence.

Font.

for logo, titles and information labels

Barlow

Colors.

used for the product and new concept

Graphics.

to decorate and add to the product

Final product.

Naked plus.

Naked Machine.

Ad campaign.

Transformation.

04.

Saks potts.

The assignment was to solve a problem for a company of choice with the theme "Promoting togetherness", which was an idea sparked from the Corona virus pandemic. I chose Saks Potts, a rising high-end fashion brand from Denmark, as my subject. This was an individual assignment.

EMBLA FJELDSTED

2023

creative Portfolio

In defining the problem I did research on the brand and the Danish market. I focused on finding a problem danish consumers are experiencing during the pandemic.

The challenge was to modify their connection and communication with customers with the goal of promoting togetherness in order to improve shopping experience during the pandemic.

Additionally the goal was to improve technology and transform their visions to guarantee growing interest in their brand.

App design.

My solution was to create an app for Saks Potts so they can connect with their costumers and be more approachable online.

With the app, customers would be able to shop easily, find stores, information about the production and look at products virtually.

Additionally there would be a more personal feature which let's the customer into the world of Saks Potts to follow their journey.

Shopping.

Online shopping and information about products

News updates.

Find the latest updates, articles and coverage on collections

Collections.

See campaigns and read information about collections

Stories.

Episodes and videos on interviews, fashion shows etc.

Virtual boutique.

Virtual shopping experience for customers

Locations.

Showing all locations where customers can shop the brand

AD CAMPAIGN.

05.

saysky.

The assignment was to develop a new concept and packaging including marketing material for the Danish athletic wear brand SAYSKY.

Role:

Packaging design, moodboard & marketing.

EMBLA FJELDSTED

2023

creative Portfolio

Re-wearing

is caring

The new concept for SAYSKY was to put more focus into sustainability and being more green. With communication this new concept would become obvious for the customers.

The product longevity campaign was a way to communicate the new concept. We created a system for SAYSKY where customers can give back a worn out product, by post or disposing in a SAYSKY clothing container, that would be used for recycling new materials. By giving the product back, the customer will receive a discount code for their next purchase. For that campaign we created the slogan “Re-wearing is caring” and the #LONGRUN to emphasize that the products are durable.

Packaging.

The packaging design was simple, minimalistic and informative, using the campaign's slogan and hashtag. To gather further information about the campaign the customer could scan a qr-code which would direct them to the campaign online. Within the packaging we guide the customer through the process with 3 easy steps.

Choose your favourite garment out of saysky’s various and playful designs.

Make an extensive use of the sportswear you have purchased.

Give your worn out item back to us and get a discount for your next purchase made of recycled garments.

SAYSKY hosts many running events and marathons for their community. We would be using that as an opportunity by hosting a #LONGRUN event to advertise the new concept and campaign.

container.

for worn out items to be recycled

Posters.

to advertise the event and the new concept

06.

Cuppa.

The assignment was to generate an idea and create a brand. The brand we created is CUPPA: a B2B brand providing reusable and sustainable cups to the world of gastronomy. The assignment was group work.

Role:

Creating Brand DNA, product design,

app design & prototype.

EMBLA FJELDSTED

2023

creative Portfolio

To generate an idea we had to define a problem in the society. We decided to focus on the beverage industry and the waste of disposable cups that comes with it.

Our idea was to develop reusable cups for coffee houses that customers can borrow for a short period of time.

In creating the brand DNA, we wanted to go for something eye catching and played around with lots of patterns.

PRimary LOgo.